|
With Zune, Microsoft heads to the mosh pit |
|
|
|
Submitted by actz
|
|
Friday, 10 November 2006 |
HOLLYWOOD, Calif.--Microsoft wants to prove that it does rock as well as it does spreadsheets.
The company, which is parodied as a stiff office worker in Apple
Computer's Mac vs. PC ads, is trying hard to build a hip, music-insider
image for its Zune digital-music player. The question, however, is
whether Microsoft can put that stuffed-shirt image behind it.
At a press event Thursday against a backdrop of diaphanous
curtains and candle-lit rooms, mere blocks from rock 'n' roll venues
where Led Zeppelin and The Doors once headlined, the Zune appeared
shabby in contrast--like someone showing up to a punk-rock concert in a
tweed coat.
Source: Cnet
|
