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Sony to maintain U.S. prices for Playstation 3 debut next week |
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Submitted by jamie
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Friday, 10 November 2006 |
 Sony Corp. (SNE) will keep a hefty price tag on its forthcoming PlayStation 3 videogame console in the U.S., despite a recent cut announced for Japan.
Kaz Hirai, president and chief executive of Sony Computer Entertainment America, said this week the two versions of its new gaming machine will remain at $499 and $599 when they reach U.S. retail shelves on Nov. 17, six days after the product launches in Japan.
Though the price is well above that of rival gaming consoles from Nintendo Co. (NTDOY) and Microsoft Corp. (MSFT), Sony aims to compete with new features including the BlueRay high-definition DVD player.
"If you become a member of the PlayStation family, that investment is going to be relevant for 10 years," Hirai said at Dow Jones & Co.'s Consumer Technology Ventures conference Wednesday in San Jose, Calif. "If you look at it from a 10-year perspective, it's a great investment."
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