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Google's New Frontier: Print Ads |
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Submitted by actz
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Monday, 06 November 2006 |
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Google (GOOG)
is rolling out its most ambitious print advertising initiative yet, an
online marketplace that will let advertisers place bids on space in
more than 50 major newspapers across the U.S.
The search giant will launch an alpha test of Google Print Ads this
week. Since last fall, Google has tried at least three small-scale
experiments with placing print ads in newspapers and magazines. Some of
those earlier efforts were not well received (see BusinessWeek.com,
12/12/05, "Can Google Go Glossy?").
Source: BusinessWeek
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