| Sony admits blog was fake |
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| Submitted by jamie | |
| Saturday, 16 December 2006 | |
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The blog - alliwantforxmasisapsp.com - was designed as a sort of incubator for viral marketing, aimed at convincing people that a) the PSP is a desirable Christmas gift that all the cool kids want, and b) that it's cool and all your friends will like you if you plaster the town in printable adverts and iron PSP transfers onto your t-shirts. Understandably, it found very little success on either front. Instead, it became a magnet for the sort of Internet revolt typically directed at comments about Gears of War that don't include the words "pledge" and "soul". Crowds grew in the comment threads, where people uncovered the fact that it was made by a marketing company called Zipatoni, one of whose staff bore curious resemblance to a man seen on the website posing in a home-made PSP t-shirt.
View: Full Story (Eurogamer)
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Sony has admitted that a brilliantly terrible marketing blog masquerading as the personal website of two semi-literate youngsters is in fact a brilliantly terrible marketing blog masquerading as the personal website of two semi-literate youngsters. | < Prev | Next > |
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